Tesla Campaign

My marketing courses during college allowed me to understand the power of marketing a product, and how it is targeted to ideal consumers. I picked Tesla as my focus company. Everything in this portfolio highlights my creative intellectual property during my time at Ohio University.
Tesla’s social media presence is big, and is successful mainly by their CEO, Elon Musk. Musk is personable within his posts, especially in Twitter. He throws conventional marketing tactics out the window and focuses more on the story. I think there is a huge benefit in original marketing, clearly Tesla is extremely successful without using the textbook techniques. There are three aspects to their digital content that I believe should be highlighted more:
1. Storytelling: Tesla does a good job of showcasing some of their customers reviews and submitted content. However, I think it could be increased. W.O.M. is their main marketing tactic, what others have to say about the brand and product as a whole is worth more to potential prospects than what the company can say. People’s experiences are what shape the type of clientele. For example, there are a lot of features that some Tesla owners might be used to and not know to share with the public. For instance, Tesla offers car insurance that is very different from most companies. I think publishing the benefits of insuring one of their products with their own services is something worth spreading. Insuring an electric car with a general car insurance company is more expensive, as the maintenance to fix them is much higher than a normal vehicle.
2. Engagement: Tesla recently posted a sort of timeline about the ‘History of the pump’ on Instagram. I thought it was an interesting post, in the sense of how it ties back to Musk’s long-term plan for Tesla. In 2006, Elon published a blog about his vision for how the company should grow. In comparison to Ford Motor’s back in the early 1900’s, they revolutionized assembly of all products with the assembly line; it ultimately changed the world. Tesla’s ‘History of the pump’ is a reminder of where the automobile industry has started and where it is heading. I think it would be interesting to create a social media campaign showcasing the dramatic changes that road transportation has endured. ‘History of Time; through cars’, but the focus would be on what Tesla is achieving. Everyone loves to see progression, especially when it is done in a revolutionary and sustainable way.
3. Testimonial: Tesla has a fan base, and they are proud to show off their products. They’re sleek, futuristic, and the most technologically advanced products on the market. I think a campaign aimed at their fans would be a fun and enticing social media event. Something that allows anyone who owns one of their products to show the world how it has changed or even help their life since purchasing.